De Watergroep
The goal of the video was to create an animated digital Christmas card. This card is accompanied by music that conveys Christmas and New Year’s wishes in a festive manner. Initially, the Christmas card and its associated animation were specifically aimed at the professional clients of De Watergroep, primarily intended to express appreciation and convey good wishes to this audience.
Christmas Message
Additionally, the Christmas message had a secondary objective. This second goal was to reach household customers through the website and social media channels. The employees of De Watergroep were also a target group. It was important that both the Christmas video and the Christmas card align with the core activities of De Watergroep.
This primarily concerns promoting and encouraging the consumption of tap water. This theme is subtly yet clearly incorporated into the animation. Thus, the message is not only festive but also relevant and aligned with the company’s identity.
