De explainer video: everything you need to know!

make an explainer video and information about motion design

Here at Flan Caramel we like animation so much because you can explain the most complex concept in an easy and understandable way. An explainer video? That’s exactly what we mean! Putting your company in the spotlight by making good use of such a video is the icing on the cake for your communication. We like to tell you why!!

Your brand personality and your goals in the spotlight

With an explainer video you explain in a fun and attractive way: who you are, what you do and why people need to remember you! Video and animation attract attention and give a more organized message than a normal text. 

“That’s not Chinese to me!”

Explaining the most complicated concepts in a fun way, that’s what an explainer video does. Think of a pitch about a new project, but instead of using 50 PowerPoint slides, use one short video that explains everything concisely.

Practical sharing and perfectly adaptable

You can certainly use such an explainer video on the landing page of your website, but what’s even better: you can share it anywhere! From start-ups to larger companies, to attract new customers or to present new products, there’s something for everyone.

Flan Caramel is also a fan of the explainer video!

Yep, we’re equally convinced of all those benefits! Our Joris, Bart and Christof are already completely pro: 

A favourite of Joris: GDPR for the youth

Joris: “A explainer video offers integrity in a playful package. You can be confident that you’re getting the right information, and it’s fun to watch too.”

A favourite of Bart: City of Ghent!

Bart: “Animation takes away all limitations and makes everything possible. You are not bound to reality but can create your own rules and laws. Combine this with the concept of an explainer video and you open up the whole range of forms of communication!“

A favourite of Christof: Our own explainer video!

Christof: “The combination of technical and practical information together in a cheerful and clear animation, makes it pleasant for the viewer to record information.”


Fan of animation? Fan of video? Even more fan of processing all kinds of information in a fun way?

 Then keep a close eye on our blog! We will be happy to tell you all about it. 

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