The year 2020 was a rollercoaster of a year, but if it taught us anything, it is that everything can still be done remotely; as long as there is video. Just think of the hundreds of hours of Skype, Google, Team or Zoom meetings, live streaming of lessons, instructional videos, work-out videos, ... You name it, someone made a live event out of it; such as a live cocktail-making workshop (really!) or the live streaming of The Royal Ballet's Nutcracker. See how to use video smartly for your business? Let's go!
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- GO MOBILE
We cannot repeat it enough: MOBILE, MOBILE, M-O-B-I-L-E. (!!!)
The popularity of mobile videos is exploding. That little thing we all hold in our hand all the time and take everywhere with us is without a doubt the most important medium this year. In fact, videos are 1.5 times more likely to be viewed on a mobile phone. From Facebook and Instagram Stories or IGTV, to YouTube. This is a hugely important trend to consider in your video marketing strategy. Remember mobile-friendly is really the key word for 2021.
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- Short, snackable videos on social media
Tiktoks, reels, short commercials on Instagram or Facebook, gifs, teasers, eye-catchers, ... Really we could go on listing. Snackable videos and content are enormously trendy, and left and right they are screened and broadcast on all kinds of platforms in the form of quick-fix videos. These short videos can be quickly and easily streamed on the go, on the couch or as a snack in your lunch break. Perfect for offering day-to-day content that keeps your audience in touch with you, without being excessive. That way, you can make sure everyone stays up-to-date with you in an approachable way.
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- Video for everyone
Tiktoks, reels, short commercials on Instagram or Facebook, gifs, teasers, eye-catchers, ... Really we could go on listing. Snackable videos and content are enormously trendy, and left and right they are screened and broadcast on all kinds of platforms in the form of quick-fix videos. These short videos can be quickly and easily streamed on the go, on the couch or as a snack in your lunch break. Perfect for offering day-to-day content that keeps your audience in touch with you, without being excessive. That way, you can make sure everyone stays up-to-date with you in an approachable way.
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- Already hip in 2020 but here to stay: interactive videos!
Both on Facebook and Instagram. Ranging from explainer videos showing how a product, service or tool works, to videos where you host a Q&A with your audience and generate real-time engagement. We saw all kinds of hosts pass by, from butchers to doctors. Interactive videos often see sky-high engagement rates because these types of videos actively engage people. Think clicks or swipes up to see more information, Q&As, or even sliders, where you slide a line left or right across the image to see other footage. And there is NOTHING: like a drop-down menu where you can scroll down to see what something costs, or price tags that dangle in the image or other pop-up product information that appears. Really, the options are endless. Thanks to these videos for taking e-commerce to the next level and generating more traffic to the website.
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- Live video
Stayer #2! Streaming, Instagramstories of e.g. behind-the-scenes where people can ask questions, or right hearts and other reactions. Or the many tutorials we saw passing by, snippets of plays, how a product is developed, or a chocolate tasting where afterwards everyone receives a packet of chocolate at home. There are many creative ways companies can tactically integrate this to get the general public closer to their products.
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- Animation
Believe it or not (but do it anyway), animation never goes out of fashion.
Animation remains a video style that is accessible to everyone and 'clicks' with everyone, young or old.
One of the best features of animation is that this style allows even difficult subjects to be discussed. Especially at the moment because current conditions make it difficult to record real footage. Slowly the rules are easing and some people are going to be able to be used again, but certainly not heaps.
Our prediction? A period where the combination of live action from a real person, in an animated world or with animated elements. Again, this is a style that is applicable to any kind of business.
Check deze leuke explainer video van Paypal maar!
Which stories would you like to convert to images?
Not a trivial question. Because 2021 is the year of using video strategically. After a year of experimentation in lockdown, many organisations will vigorously exploit video communication.
But hey, don’t just take our word for it, -see for yourself!
And then send us a message if you like to strategically capitalise on these trends yourself!
