We start the pre-production with a KICKOFF meeting. During this meeting we sit together with the contact person for an initial brainstorming session. We go through the content and visual aspect of the message, so that the concept of the video animation is clear. In addition, we do a 360° study in which we determine the target group, together with a strategy formation around the relevant media channels.
After the kickoff, Flan Caramel works out a scenario which is “to the point” and has the right structure for the story, so that your target group is effectively reached. If we also work with a voice-over, we bring in our copywriter, who ensures that we can go to the next stage of production with a clear text.